2020 report

Presented by General Internet & Sellermania

These eCommerce indicators aim at showing how the Covid-19 crisis impacted the eCommerce business in Q1 2020 compared to Q1 2019. Overall, this crisis benefited the development of new consumption behaviour related to eCommerce businesses.

This analysis has been built with anonymized merchant data in partnersnip with Sellermania. These data has been certified, processed and analyzed by General Internet in order to get the following results.

WHAT WE'LL LOOK FIRST IS THE GMV EVOLUTION

Monthly GMV evolution of merchants
on marketplaces in 2020 compared to 2019 in Europe

GMV evolution of merchants on marketplaces
in 2020 compared to 2019 by country in Europe

History of the average GMV from european merchants
by country in 2019 and Q1 2020

On these first GMV oriented graphs, we can observe 2 major things:

- The first one is that we have a very good first week of sales with a lot of orders (s2-s4) with on average +140% more orders in 2020 than in 2019 on S4. Fact is the business volume does not follow, which means that the average baskets are much lower than in 2019.

- The second one is related to the situation in March. We clearly see the GMV going down after the sales period (even if this time it remains above the 2019 levels with +40% in s9, +28% in s10 and +55% in s11). We also observe a rather spectacular and unexpected peak in s12 (week from March 16 to 22 - beginning of the confinement in France) which however goes down again the following week.

LET'S HAVE A LOOK AT THE AVERAGE NUMBER OF ORDERS

Weekly evolution of the average number of orders
on marketplaces in 2020 compared to 2019 in Europe

Average number of orders evolution on marketplaces
in 2020 compared to 2019 by country in Europe

History of the average number of orders
by country in 2019 and Q1 2020

Regarding the graphs related to the average number of orders, the peak is in week 13 and continues until the end of the month.
We can assume that customers prefer to buy online (given the number of orders) but that these purchases were small or very small purchases. In addition to that customers probably order their item as they go rather than grouping them.

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